Real Estate Virtual Assistant Cold Calling: Best Practices

This is just one of the reasons why real estate virtual assistant cold calling is a key way to build relationships with sellers. Once a real estate company creates a cloud contact center through which to carry out the cold calling, is the moment in which a process of commercial prospecting With a sophisticated approach to real estate cold calling , you’ll be able to create sales prospecting processes that incorporate sales cadences, text messaging campaigns, virtual assistants, and sentiment analysis.

What is real estate virtual assistant cold calling?

Real estate cold calling involves contacting a potential buyer or seller to request their services without having had a prior conversation. Real estate is an industry with incredible potential, but success is not guaranteed. 2024 is proving to be a tough season, even though spring and summer are typically when many people buy and sell. To ensure your numbers don’t drop compared to previous years, now is the time to hone your real estate virtual assistant cold calling skills. Real estate cold calling generates new leads for agent databases. A cold call is unlikely to lead to a sale on the first conversation, but it does open a relationship that can then be nurtured.

Purpose of virtual real estate assistant cold calling

Real estate agents make cold calls to accomplish multiple objectives. real estate virtual assistant cold calling can generate new leads, build relationships with homeowners or developers, and lead to meetings with potential clients. In short, real estate cold calling can have both short- and long-term benefits for real estate agents.

With the proliferation of digital marketing technologies, virtual real estate assistant cold calling is not just a matter of collecting referrals from current clients. New technologies also allow real estate agents to track who frequently returns to their website, who has interacted with online advertising campaigns, and who engages with social media posts. But to move potential clients forward, real estate agents must first make a list of the leads they are interested in. sales funnel, more direct contact is necessary. That’s where cold calling comes into play. Cold calling in the real estate sector has become an important tool for agents to convert curious prospects into active, qualified leads.

What does it take to make an effective cold call?

There are countless factors to consider when launching a real estate virtual assistant cold calling campaign. Timing, frequency, and obviously how to overcome a prospect’s natural reluctance to engage with an unknown salesperson. But if you equip yourself with the right tools and research before launching your real estate virtual assistant cold calling, you’ll be in the best position for success.

Choose the right real estate opportunities

Not all leads are created equal. So when you’re getting ready to launch your real estate virtual assistant cold calling campaigns, prioritizing which leads you’re going to call first will give you a solid foundation. Not sure how to organize your leads? You can start by separating them into these categories.

• Expired Listings. Whenever you see an expired listing, you should automatically consider it an interesting opportunity. Expired listings confirm that, at some point, the owner was willing to sell. Who knows why it expired? Maybe the seller was unhappy with their agent, or they really decided they didn’t want to sell after all. In either case, it’s best to call and find out for yourself. Keep in mind that the seller may be frustrated. Make sure you’ve prepared your knowledge of the area and the marketing you’re going to put in place. Assuring the seller that you know their neighborhood well, have a proven success rate, and have marketing resources will go a long way to assuaging their concerns.

• Targeted calling is also called circular canvassing. These terms refer to the method of contacting potential clients based on the neighborhood in which they live. Keep an eye out for neighborhoods where homes are selling quickly and at a significant increase in value from their previous cost. The residents of this neighborhood may be keeping up with the increased value of the homes around them, but they may not. So your first pitch to a potential client should be simple: a free appraisal of their home. These potential clients may not have considered selling their home yet, so it’s best to tread carefully.

• For Sale By Owner (FSBO). Another prospect who often responds best to a softer approach. Since this prospect has already decided to list their home without the help of an agent, they are likely sensitive to the costs that real estate agents incur. They may even have been contacted by other real estate agents. That’s why you should prioritize your cold calling list of real estate agents based on who has been on the market the longest. Sellers who have been frustrated are more likely to view an agent’s fee as a necessary sacrifice.

• For Rent By Owner (FRBO). Landlords who have put spaces up for rent often have promising prospects. That’s because they don’t have much time to waste—the longer their property sits on the market, the more money they’ll lose. Plus, people with FRBO properties are more likely to see the appeal of a real estate agent handling showings, listings, following up with potential tenants, etc. While the earning potential is lower than with selling properties outright, FRBO can be a decent avenue for generating income.

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Call and contact tracking methods

Cold calling in real estate is no easy task, and organization goes a long way to making it manageable. While you can keep track of who you’ve contacted in Excel sheets, it’s extremely difficult to create a dynamic cold calling campaign using Excel alone. After all, a cold call may be the first time you speak to a prospect, but they may already be in your sales funnel. And you certainly don’t want to let a prospect slip through your fingers after you speak to them—you’ll want to follow up after that first cold call.

A sales prospecting tool simplifies the contact process overall. Sales prospecting software allows you to track when and how you’ve contacted prospects, as well as schedule automatic contacts. Ready-made or customized templates also simplify the creation of content, such as cold calling scripts, emails, or even social media messages. Managing leads, even a large number, isn’t that difficult when your sales prospecting tool generates a daily to-do list. Tools like this even have the ability to integrate with your CRM, so all data is updated across both software. Your new contacts,call logs, call notes and even call labels They help you organize information so you can easily access it from either software.

VoIP Software

VoIP software is a key tool for any business owner. Business telephony helps you organize your business communications and increase your efficiency. Most importantly,VoIP offers several cold calling services for real estate agencies, including tools such as power dialer, which automatically dials phone numbers from a contact list, or even voicemail. With this feature enabled, agents can automatically leave pre-recorded voice messages, saving time and energy.

Tracking tools

As we’ve already mentioned, cold calling for real estate is a great way to establish direct first contact with potential clients. But real estate agents know that persistence is necessary for success. When you launch a real estate virtual assistant cold calling campaign , the follow-up is just as important (if not more so) than the first call. You’ll need to implement a regular contact schedule, with different messages at each contact.

The need for regular contact also explains why it’s important for you to have digital tools such as sales prospecting tools, conversation analytics, and a VoIP service that integrates with your business.CRM These tools will help you organize your contacts, properly nurture your leads with an omnichannel strategy that includes text messages, and easily measure performance thanks to an accessible and intuitive analytics dashboard.

Cold Calling Scripts

He commercial script A script for cold calling is an important framework to have on hand. Having a script for your virtual assistant real estate cold calling will help you stay on track when speaking to the prospect. Plus, having a selection of scripts will help you standardize your prospecting process. You can test different responses to reluctant prospects, then disseminate what you learn across your team. Software that transcribes live calls and identifies key moments can help with this process.

In fact, sales enablement tools can even leverage AI technology to complete the process. speech analytics in the call transcription, analyzing the emotional responses of the potential client during the conversation and offering real estate agents personalized advice on how they can improve their sales technique. Thus, with a software of sales enablement, agents improve individually and as a team.

Cold calling scripts for real estate agencies

Every real estate agent’s worst fear is having a potential client on the phone and being left with nothing to say. To help you avoid that situation, we’ve compiled this selection of scripts. With these scripts at hand, you’ll be able to engage in conversations with potential clients in a professional and successful manner.

Initial cold call script

This is a basic cold calling script that you can adapt based on the context. For example, if the contact filled out an online form or is a contact for one of your other clients, be sure to mention that.

Hi, my name is (your name) and I work for (name of real estate agency). (If possible, please state how you got their contact information.)

I wanted to introduce myself because I have been working in (subject area) for X years. Last year was a record year for me, I ended up selling X homes and helping X people find a new home. I know for a fact that homes will be coming on the market soon. I would love to talk to you more about the market in this area and where you are at.

Open House Invitation Script

Hosting an open house is a good excuse to connect with people you’ve lost touch with or new contacts you’d like to get to know better. Plus, homeowners often like to tour a property in their neighborhood, out of curiosity if not for their investment. In short, an open house invitation is a good way to reach out to homeowners with an offer rather than a ask.

Hi, my name is (your name) and I work for (your real estate agency). I’m calling to invite you to an open house we’re holding for the (seller’s name) family at (address). Do you know the property?

Allow the homeowner to respond.

I’d love for you to come take a look. (Mention any special details.) While we’re at it, do you know anyone who is moving to this area?

If the answer is no, thank them for their time and ask for their email address so you can send them an email invitation. If the answer is yes, continue.

Do you know what they look for in a home?

Wait for the answer.

Well, you are more than welcome to the open house on (date). Don’t hesitate to contact me if you need anything, I am at your complete disposal.

End the call politely and don’t forget to thank them for their time.

Script based on recent sales

Hi, my name is (your name) and I work for (real estate agency). I’m calling about the property at (insert address). Are you the owner of that address?

If the person speaking to you is indeed the owner, continue:

I’m contacting you because I just sold a house in your area – you probably know which one it is, (insert address). It’s a great neighborhood because of (mention the positives). I’ve been working in the area and I’ve noticed that the houses are very popular and selling for very good prices. Have you thought about selling too?

If the owner is interested, make an appointment with them.

I’d love to talk to you in person about this and go over the numbers in more detail. Do you have half an hour on (insert specific date)?

If the owner isn’t interested, don’t be nervous. Stay nice and friendly, thank them for their time, and leave them your contact information. You can even ask if they would be interested in joining your mailing list (if you have one) to stay up to date with real estate news in their area.

Script for an expired ad

Hi, my name is (your name) and I work for (real estate agency). I’m calling about this property (insert identifying information). Are you the owner?

If the interested party confirms, continue:

I was looking through old listings and noticed that the one for this property has expired after X months on the market. I’m calling because I’m curious to know if the home hasn’t sold or if you’ve reconsidered your decision to sell.

If they say they might still want to sell, reply with::

To be honest with you, the property is (mention the positive thing about the property). I’d love the opportunity to help you get the property back on the market and sold this time. How does that sound?

Continue to ask the potential buyer questions about the last time the home was on the market (highest offer, any concerns potential buyers have mentioned, etc.) If you feel comfortable continuing the process, now is the time to schedule a meeting.

Given my experience in your neighborhood and your motivation, I’m confident we’ll get it sold this time. I would love to talk to you in more detail, would you be free (specific date and time) to meet? I will bring you some new comparisons and we can discuss the sales strategy if you decide to go ahead with me.

Circular prospecting script

Hi, my name is (your name) and I work for (company name). I’m calling because I recently sold your neighbor’s house at (address/street) and I wanted to share the value of your property. Would you be interested?

If the prospect agrees, continue:

Based on neighborhood comparisons, your house would definitely sell for (estimate). I have several buyers who have recently been interested in your neighborhood. So much so, that I’m sure your property would attract a lot of interest because of its appeal, with its (mention attractive features of the house). Would you be interested in selling if you could get top dollar?

If the prospect is interested, invite them to a meeting to get things started.

Script for presenting a house sold by the owner

Hi, my name is (your name) and I work for (real estate agency). I’m calling about this property (insert identifying information).

If they’re not the owner, ask for their contact information. If they are the owner, continue with:

You have a beautiful home, I see the effort you’ve put into (an important feature of the home). Would you be interested in speeding up the sale of your property by working with an agent?

Listen carefully and empathetically to the owner. If they happen to have buyers looking for a similar property, mention if there are any opportunities – for example, if the seller says they’ve had a hard time finding a buyer. If the seller is willing to talk to you, continue with:

Would you be available to meet for a half hour at (insert date and time)? Obviously, this meeting isn’t mandatory. We’d discuss my typical process and the resources I offer to facilitate a quick sale. Also, I often work in (seller’s neighborhood) and would love to learn more about your property.

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FAQ about real estate virtual assistant cold calling

Is cold calling effective in real estate?

Cold calling is a very important element in the sales process of any real estate agent. In fact, it has been proven that most real estate agents successfully follow up with a potential client after an initial cold call. This response rate indicates that cold calling in the real estate sector is one of the most effective prospecting methods for real estate agents.

How to make cold calls in real estate?

Here are four tips to help you practice cold calling in real estate.

• virtual real estate assistant cold calling scripts handy . You can practice these scripts with your colleagues to prepare for the real thing.
• Choose the right real estate opportunities. Depending on the specific needs of the potential client, you will need to prepare accordingly. You can tailor your approach to common cases, such as homeowners with expired listings or FSBOs.
• Think about how you will track calls and contacts. Most people don’t like receiving cold calls, so you need to make sure you track who you call and the outcome of those calls. A cold calling software can help you track your calls and contacts.VoIP telephony is a great asset for this aspect of cold calling as it automatically keeps call logs and offers the ability to integrate with your CRM.
• Organize your follow-up. Cold calling is an important prospecting method, but following up is just as important as the initial call. Make sure you have a schedule for contacting each prospect who has indicated they would be willing to follow up, and mix up your communication channels to engage prospects who don’t respond. A sales prospecting tool is a great way to save time on these administrative tasks.

How many cold calls should a real estate virtual assistant  make per day?

Since the length of each cold call varies, there is no set number of calls per day. What you need to do is set aside a certain amount of time each day. It may seem like a lot of time, but you’ll be surprised how quickly it goes by. It’s a good habit to get into when you’re just starting out. Cold calling real estate agents will help you build your contact list and make those first important contacts.

What are the 4 fundamentals of cold calling in the real estate sector?

When a potential client gets on the phone and is ready to engage in a conversation, there are four pillars of information. You will need to get this information from the potential client to determine if you, the client, and the property are a good fit.

• Condition. The condition of the home is key information to understanding the financial potential for the seller and for you.
• Motivation. Whether or not the buyer is motivated to sell is obviously a key factor in understanding their state of mind.
• Timeline. If the seller is motivated to sell, they usually have a timeline that influences the milestones needed to get the home on the market and sell it.
• Selling price. Obviously, it’s important to know the seller’s expectations regarding the selling price. This will help you know if you’ll need to propose a different price.

Meet Adam, the Managing Director of a Real Estate Virtual Assistant Company. Adam has been working in the industry since 2019 and has a wealth of experience in making outsourcing work for real estate businesses. He fell in love with real estate at a young age and has been working in the field since 2005. Adam’s passion for real estate and helping other business owners thrive led him to start his own real estate business in 2019, and eventually, to establish a real estate virtual assistant company to take it to the next level. Adam’s wealth of experience and knowledge in real estate and outsourcing make him the perfect person to guide you in setting up your virtual assistant team. Feel free to reach out to him on Facebook, LinkedIn, Twitter, or Instagram.