At Eassistantvs.com we are passionate about technology, and in this article, we are going to review the importance of real estate social networks in 2024

Entering the world of real estate social network is essential for our business today since the Internet is the preferred means of finding a home as the first option.

If we do not have a presence on social networks today, it is as if we do not exist outside the area where the office is since the competition, simply by having them, will appear before us. It is a direct means of communication with customers; it allows us to find our target audience in our area of ​​operation without having to do so in traditional ways, such as physically delivering brochures.

Furthermore, apart from showing our services and properties, it allows us to redirect our target audience, thus improving the SEO positioning of our website and making us appear in the first searches for our area of ​​operation without paying for SEM positioning (paid).

Next, we will examine the main characteristics of real estate social networks.

The advantages of having a real estate social network

Social networks are valuable for any business, mainly because they are a tool that helps recognize your company and have a presence in different media so that more people know you, interact with you in a more personal way, and contact you faster. All of these channels have a large number of users, many of whom may become interested in your real estate agency.

We give you four reasons to have a real estate social network and the benefits you get from them:

Recognition of your brand

Use social media to let your audience know who you are, what you do, and why you want to reach them. It’s an opportunity for people to start getting to know you beyond the obvious because you can get closer to them in a way that a website can’t. For example, on social networks, you can interact by responding to comments or answering questions through chat.

Take the opportunity to consolidate your real estate agency as a brand and to make your clients feel that everything is much more personal. This generates trust in people because they connect with the personality of the brand, so it must have a voice that is by the audience you want to reach.

Your own voice depends a lot on the tone you want to give to your real estate agency; that is, do you want it to be seen as someone friendly and cheerful? Fun but attentive? You decide how you want to communicate, and it’s all about the image you want to convey to the audience and what you want to provoke in them so that they approach you with the confidence that you are going to offer them what they are looking for.  

Lead Qualification

It is possible to obtain a lot of valuable information from social networks if you give them the necessary attention. Find out who they are, what their tastes are, what they are looking for, what their interests are, etc. This helps you get to know them much better and offer them a better service so that you can create publications that attract more attention.

Before deciding to create your social networks:

• Make sure that the people you want to reach are in that community.
• Investigate what your customers are like and which networks they spend the most time on.
• Conduct surveys to find out what they would like to read, review what the competition is doing, search for keywords on the Internet to see what results appear, or even read the comments of these people because they are usually accompanied by suggestions or requests that help you to improve.

Creation of valuable content for your clients

We must think about social networks before we think about good content to publish on them. If your posts are proper, it’s easier to reach the people you want to come, but for that, you need a plan. For example, if you are going to publish an article on your blog, it is better to be about “Reasons to invest in a house for your family” instead of “The most beautiful houses in the world.” The first entry will help you decide, while the second is just entertainment.

There are many resources and tools, but it is a matter of choosing the topic you would like to talk about and how to answer it. For example, with videos, images, blogs, infographics, etc., you decide the format and distribution channel, whether it is Facebook, Instagram, LinkedIn, or your real estate agency’s blog. Always remember to touch on topics that contribute something to the people who read you. Quality content makes your real estate grow on social networks; people tend to share the content they like, and in turn, more people can get to know you.

Attracting traffic to your website or blog

Another great advantage of having social networks and good content on them is that you can attract potential clients to your website or your agency’s blog. If this happens, more people will be able to see everything there, from your published properties to reading your articles, which can have great results when it comes to attracting clients.

One of the objectives of having networks and dedicating time to them is precisely that they know what you offer and that you can get new clients, so your content must be excellent and attractive so that they want to enter your website. Think of it as a television commercial: if you see an ad for a chocolate cake and the commercial has the right message, you’ll crave the cake, and you’ll probably even want to buy it. In this case, the commercials would be your social networks and the chocolate cake, your website, or your blog.

Will social networks help me grow?

Of course! Think that they are an investment for the future and not precisely to sell immediately; we must first build relationships with our clients through them before thinking about selling. Listening to the needs of your potential customers and conveying the right message will help you stand out from your competition.

With networks, you gain more presence and thus manage to attract more people to your website. You also achieve better customer service because communication is more accessible and direct.

Now, social networks are essential for any marketing strategy regardless of the sector to which they belong; do not hesitate to make the most of them. Promote all the services you can offer, always be yourself, educate potential clients, talk to them, respond to their comments and opinions, show that you care, and become a reference in the real estate sector by publishing content that really interests them and that they want to share.

7 Best Real Estate Social Network For Professionals

Navigating the world of social media can be overwhelming, especially when you are a real estate professional looking to connect with potential clients and promote your listings effectively. 

Here are the seven best social media platforms for real estate professionals:

1. YouTube for real estate agents.

We all know that video has become a pillar of real estate marketing in recent years.

In the future, it will only become more prominent and more important. In fact, in 2024, the average person spends more than 44 minutes per day on YouTube.

In real estate, new real estate agents have been shown to go from 0 to 300 leads in a few months by consistently creating video content.

But video is the future of real estate social media. YouTube has over a billion users, so it is safe to say that your ideal customer is there, and they are looking for you.

How to Leverage YouTube for Real Estate Success

There are a variety of ways you can utilize YouTube to sell real estate:

• Property Showcase: Create visually captivating property tour videos that effectively showcase your listings. Highlight essential selling points, layouts of rooms, and amenities in the neighborhood.
• Expertise and building trust: Your expertise and knowledge of the industry through informative content. Respond to common concerns and questions to make yourself a respected professional in the real estate industry.
• Personalization and branding: It lets you share your real estate experiences as well as success stories and display your personality to engage potential clients on a more personal level.
• Lead generation Use YouTube’s description of videos and the screen ends to direct viewers to your site or contact details. Invite them to contact you for questions or advice.
• Local knowledge: If you have a specialization in a particular area or city, make use of YouTube to showcase the advantages of living there, which include parks, schools, and local businesses.

2. Facebook for real estate.

Facebook remains a robust real estate social media platform for agents.

In fact, behind YouTube, people spent the second most time on this platform in 2021 (35 minutes). That’s more than Instagram (33 minutes) and TikTok (32 minutes).

Aside from Facebook being one of the largest social networks, it is also a very versatile social platform.

It allows you to connect with your audience in several ways: through posts, videos, groups, marketplace, and ads. You can also target your ideal client on Facebook very effectively.

How to Leverage Facebook for Real Estate Success

Here’s how you can utilize Facebook for your benefit as a professional in real estate:

• Create your local profile: Facebook is a great tool to build an effective regional presence since it allows you to communicate with potential customers and other professionals within your region.
• Showcase listings for properties Facebook’s wide range of formats for content makes it easy to showcase property listings in an appealing and arranged way that appeals to customers and buyers.
• Connect with your community: Joining and being a part of Facebook groups on real estate and community events promoted on the site can assist you in building relationships with your followers and establish yourself as an expert on the local market.
• targeted marketing Facebook’s ability to target makes it a great platform to reach your desired client demographics and maximize the ROI of your advertisements.

3. Instagram for the real estate.

Instagram has indeed closed the gap on Facebook and could overtake it as the preferred real estate social network for agents in the future.

This social network caters to a more visual audience compared to Facebook, which is more balanced between conversation and images.

Real estate is much more of a visual interest to most. The more engaging your content is, the faster you can gain followers on Instagram.

Additionally, there is a wide range of options to gain brand awareness, including explore pages, stories, your highlights, shop, and search (increasingly used).

How to Leverage Instagram for Real Estate Success

Here are some helpful tips for using Instagram as an agent for real estate:

• Make visual listing: Make use of Instagram to create appealing listings that convey all the essentials of the property you’re renting or selling.
• Make sure you are focusing on personal branding. Create your brand as a reputable real estate professional by sharing your knowledge as well as your experiences and local expertise.
• Engage your audience. Engage with your viewers via comments, likes, and direct messages. Answer questions quickly and build a feeling of connection and trust.
• Create a local impact. You can become an influential local by sharing information about the communities you’re in, which include local tourist attractions such as schools, parks, and other amenities.
• Connect with the millennials. If your intended group includes young people, Instagram is an excellent way to connect with this group, which typically relies on visual and social media content when making home purchase decisions.

4. Tik Tok for real estate.

In a few months, TikTok will have a much stronger presence for real estate agents. This social media platform is great for generating leads because it is very visual, allowing you to showcase your property listings.

Plus, there are tons of creative ways to generate leads on TikTok. You can create videos that link to your website, share listings, or even raise awareness about the home buying and selling process.

Short-form video is gaining popularity, so real estate agents need to start experimenting with this marketing platform.

One of the main advantages of TikTok is that, as it is still one of the youngest social networks, it continues to grow and has less competition.

This also means that it organically promotes your content more than Facebook and Instagram, all things being equal.

How to Leverage Tiktok for Real Estate Success

Here are some ways to utilize TikTok to help your real property business:

• Creative property showcases TikTok’s captivating format to offer short visual tours of your property that convey the essence of an individual home and its distinctive attributes.
• Educational content: Make quick, informative video clips about topics like home buying, market trends, and advice for first-time buyers. TikTok users are grateful for valuable information.
• Local information: Highlight the beauty and amenities of the neighborhood in your area. Highlight local schools, businesses, parks, schools, and more to offer a comprehensive perspective of the neighbourhood.
• Persona branding Personal branding: Use TikTok to show your character and authenticity. Establishing a trustworthy and relatable online image will allow you to attract customers who are a match for your personality.
• Connecting with young buyers: If your intended group includes homebuyers who are younger, TikTok is an effective platform for engaging with them in a place where they are spending an enormous amount of their time online.

5. LinkedIn for real estate agents.

For real estate agents looking to get business on Linkedin, you’ll want to focus on joining groups and interacting with potential leads.

You can also post real estate-related articles to your profile, as well as share your property listings.

LinkedIn is great for branding and networking with other professionals in the real estate industry, but you won’t generate many leads on your own.

How to Leverage LinkedIn for Real Estate Success

Here are some ideas to make use of LinkedIn as real estate professionals:

• Networking: Join a network of real estate agents and investors, mortgage brokers, mortgage lenders, and many other professionals in the industry. Professionals to increase the personal networks you have.
• Opportunities for B2B If you’re interested in commercial real property, LinkedIn is a valuable tool for connecting with companies that are looking to lease retail or office space.
• Credibility and trust, consistently sharing helpful information, and participating in pertinent discussions establish you as an expert in real estate.
• Leveraging: LinkedIn provides opportunities to create leads, whether that’s connecting with buyers and sellers or working with former clients who are able to recommend new clients to you.
• Recruitment: If you’re a member of a real estate company, LinkedIn can also be employed to recruit new talents for your team.

6. Twitter for real estate sales.

Twitter is another social media platform for agents to share their listings and connect with potential clients.

However, it is essential to note that Twitter is less visual than other social networks such as Instagram and TikTok.

That said, Twitter is great for sharing articles, social media content, and other posts.

It’s also a great place to interact with potential colleagues in the real estate industry through hashtags.

X is a scalable platform for professionals in real estate, specifically for the following fields:

• Updates from local news Updates on local real property news as well as market trends and neighborhood developments to establish yourself as an expert in your area.
• Networking: Connect with other professional real estate agents, small-scale businesses, and prospective clients.
• Promotion of properties Promote the property’s listings, open house announcements, and virtual tours using tweets and images.
• Market Intelligence Updates regularly on current market conditions, rates of interest, and suggestions for selling or buying properties.
• Branding Build your brand as an expert in real estate by sharing your unique viewpoint as well as industry expertise and stories of success.

7. Pinterest for real estate agents.

Pinterest is a social media platform that an agent can use to share their properties for sale or rent, as well as other valuable real estate-related articles and images.

Since Pinterest is a visual marketing platform, agents can create boards that are specifically tailored to their target audience.

For example, an agent could create a board on “How to Prepare Your Home for Sale” and share helpful tips on the platform.

How to Leverage Pinterest for Real Estate Success

Pinterest is a nifty platform for professionals in real estate, especially in the areas of:

• Visual property display: Utilize Pinterest to design visually appealing boards to showcase your listings. The boards should highlight the unique features of each property, such as curb appeal and interior design.
• Lifestyle and neighborhood marketing Highlight the lifestyles that come with living in a specific neighborhood. The pins and boards highlight schools, nearby amenities and parks, and local landmarks with the use of pins or boards.
• Home improvement ideas: Share your pins related to home improvement ideas, renovation ideas, and staging strategies. Set yourself up as a reliable source for buyers as well as sellers.
• Collaboration with clients through shared boards on which you can discuss and collect your ideas for properties and preferences, easing the process of searching.
• Building a brand: Utilize Pinterest to create your brand’s identity with content you curate that represents your style and experience in the real estate industry.

7 Tips to Manage the Real Estate Social Network

Below we tell you what you should keep in mind if you are looking to be present on social networks as a real estate agency:

1º The purpose of the social network for a real estate agency should never be to sell. We consult social networks mostly when we seek to disconnect. What we like to see are content that we find interesting and informative, curiosities, advantages…

You should conceive your profile as a place where your clients can get to know you as a company, in a more personal or close way. As a means to talk to them and help them, never to sell to them. Of course, if you capture the attention of Internet users and they end up visiting your page, they will end up seeing your services and then you may be able to attract the public to buy or rent a property.

2º Avoid spam. Attract customers to your website, but without being a “stalker” on the networks. We are all overwhelmed by those intrusive publications that bombard us with apartments to buy or that only talk about the services of a company. This is counterproductive. The way to attract customers must be much more subtle, always focused on customer preferences. In addition to making a publication about your company from time to time, discussing topics such as decoration, home insurance, current regulations, and legislation related to the real estate world, will be very well received by your fans.

3rd Focus on proximity. It is easier to attract people close to us to our business than a larger audience, and even more so taking into account the number of offers on the market. If your business operates in a specific location or area, opt for creating content.

4º Share your blog posts. Use your website’s blog to publish articles that deal with current topics or interests in the real estate world. On the one hand, you will have interesting content to share on social networks and from which to attract customers to your website. On the other hand, if the post is well-optimized, it will help position your website and get traffic. Be that as it may, above all, create quality content, be original, and avoid mechanical and repetitive content that does not contribute anything and is not different from the others.

5º It handles a few profiles, but in an optimal way. Having many open profiles and having them abandoned does not make any sense. Instead of giving a good image of your agency, it will produce the opposite effect, giving a feeling of neglect. Bet on those networks that have the most users (such as Facebook or Twitter), but always ask yourself if your services lend themselves to exploiting it or are by the image of your real estate (for example, avoid being on Snapchat if you are looking to show a more serious image ).

6º Update and renew the profile periodically. Take advantage of festivities or designated dates to make publications about it change your image or prepare a new cover design or profile image for the occasion. This will attract more attention and make them constantly come to see your profile.

7º Pay attention to your contacts. Some social networks have a chat where you can contact us and write to us to resolve any questions. You must have these information demands covered to have your potential clients well-served and happy. Don’t forget that social networks provide closeness with clients and the real estate agency. Without a doubt, they are a perfect means for this, but you have to know how to use them well to achieve the best results.

If these tips are not enough to be able to manage your real estate social network yourself, the ideal would be for you to outsource this work to eAssistantvs which will help you manage your social networks professionally and effectively. This way you will guarantee greater results. Sure? Do not even doubt it!